eCommerce relates to the buying and selling of goods and services conducted electronically on the Internet. Online retail has tremendous advantages due to its 24-hour availability and global reach.
Given this fact, it is crucial to choose the right platform available. Being developed with a high level of competitiveness, they are the source of an endless line of arguments and debates.
However, there is an option that clearly stands out from the crowd. According to many surveys Magento is by far the most popular. This survey, for example, shows that Magento is the leading platform among the 34,864 eCommerce websites from Alexa’s top one million sites for the third year in a row.
Magento differentiates itself from any other platform, with almost triple the number of sites using the second and third place platforms.
Here are the 10 top reasons why Magento is the best choice when implementing an Online Store:
First released in 2008, Magento is a mature platform chosen by most developers. On April 2014, W3Techs estimated that 1% of all websites are based on Magento – a testimony to its robustness and ease of use. The potential is also marked by its acquisition by eBay in 2011.
2. Wide Community
Magento has the largest community, whose members have developed many extensions, plugins and overall improvements to the platform.
This community of experts in Magento can become a resource for investors, providing the client with the flexibility to choose a different development partner from the wide range available.
With more and more Magento experts, it becomes quite difficult to find weaknesses, since most of its critics revolve around the demand of developers with expertise. However, these critics are due to its continuous growth which only proves the high adoption rate.
3. Easier Site Management
One of the most important features of Magento is the capacity of handling multiple stores, even on several websites. Moreover, everything can be managed from one admin panel and a single database which saves time when it comes to managing sales.
4. Open Source Platform
Since it’s an Open Source platform, it can be downloaded for free as well as thousands of Magento themes and extensions. Developers can add features and functionalities by creating or installing add-ons and plugins, adapting the implementation to the client’s requirements.
5. Variety of features
An undeniable advantage of Magento is its multitude of features, such as order management, product browsing, shipping, multi-language, multi-currency support, and many other. It has all the features you’d expect from a top-of-the-line eCommerce solution, including marketing tools. With Up-Sells and Cross-Sells tools, the users are encouraged to order more products, helping you reach your business goals.
Furthermore, Magento offers easy integration of third party services such as Google Analytics, Google Base, Google Checkout or Google Website Optimizer. This helps keeping track of the site visitors, through reports on shopping cart abandonment, most viewed products, search terms used within the store, etc.
6. Scalable Platform
While most of the popular platforms (like Prestashop or BigCommerce) are good for small or medium businesses, Magento is suited for any type, from small to large enterprises. This is the reason why it is also preferred by both global brands, such as Nike AU & UK, Lindt, Samsung, Olympus, OfficeMax, The North Face, Vizio, Easton as well as local smaller online stores. Due to its high scalability, it can handle massive traffic and a wide range of products.
7. Search Engine Optimization
The SEO is the key to every successful website, since without traffic visits there is no return on investment. Moreover, a good SERP (Search Engine Results Page) rank helps in sales and profit generation. In what concerns Magento, it has the best SEO support, exceeding the capacity of platforms like Shopify or VirtueMart.
8. Supports Mobile Commerce
Unlike popular competitors such as Prestashop, Magento is well suited for mobile commerce. Through the specific features for mobile like image scaling, inbuilt audio and video capabilities, gesture-based controls, drag and drop facilities for shopping carts, Magento platform also assures a better mobile shopping experience. Moreover, it works on mobile devices that don’t have support for Flash.
9. Variety of templates
Magento offers a significant number of templates, which are both aesthetic and efficient. In addition, there are several web designers and companies that regularly release Magento themes, creating along with the whole community a resourceful market to meet all the requirements.
10. Security and Payment Method
Buying online requires a strong sense of security and also a variety of payment options. Magento provides both, allowing the usage of different payment processors like PayPal (Paypal Express, Paypal Standard, and Paypal Website Payments Pro), Authorize.net, Google etc. Customers can also pay through check or money order, credit cards, purchase order and many more.
While it may be true that other platforms can be suitable for a certain type of customer profiles, we can conclude that in the majority of situations Magento may be the best eCommerce solution for any business that aims to grow and become successful in its area.
With an excellent track record in delivering eCommerce end-to-end solutions, Tremend implemented platforms serving more than 2 million users: from online stores to complex deployments for the banking industry. If you need an eCommerce solution, we are one e-mail away. Just say email@example.com for a free consulting meeting.