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Consider a chatbot for your business now. Here is why.

August 29th, 2017 by Silviu Stefanescu in eCommerce, Software Development, UX/UI

insurance chatbot 2In March 2017, the top four mobile messaging apps equaled social media for the first time ever.

WhatsApp, Facebook Messenger, WeChat and Viber had 2.125 billion monthly users, mostly on mobile. The same as as the top four social media platforms combined – Facebook, Twitter, LinkedIn and Instagram.

It’s fair to say that messaging is taking over social media as the platform of choice for digital communication. This is great news for brands, as they strive to get personal with their customers.

Unsurprisingly, chatbots are the emerging tool of choice for customer relations.

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UX drifting away from screens. Where to?

August 10th, 2017 by Silviu Stefanescu in UX/UI

smart home UXWe are living the age of transformation for UI, with significant impact on UX.This will have huge implications on our everyday life.

But first, to better understand why, we need to define terms.

UX (USER EXPERIENCE): Everything a user does and feels when consuming a product or service to fulfill a need. So, good UX is about solving problems efficiently and pleasantly.

UI (USER INTERFACE): The communication channel between the user and the product or service. For many years, that meant screens and everything related: dashboards, layout,  design, touching, swiping and more.  

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